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Go to the shopOur Mission
Our Mission
About Us – VetlyRoast Coffee
At VetlyRoast Coffee, every cup tells a story. Founded in Arlington, Virginia, we are more than a coffee company—we are a movement built on advocacy, storytelling, and community.
�� Our Mission
We believe coffee should do more than wake you up. It should connect people, spark conversations, and honor the voices of veterans and military families. VetlyRoast is crafted to bring advocacy into everyday moments, blending rich flavors with meaningful purpose.
���� Our Founder
VetlyRoast Coffee was created by DeeDee, a visionary leader and publisher of Veterans Next Weekly and The Vetly Speaking Podcast. With a passion for journalism, storytelling, and advocacy, she built VetlyRoast to be a brand that uplifts voices while delivering a product people love.
�� What We Stand For
1. Quality & Craft: Every roast is carefully selected for flavor, balance, and delight.
2. Community & Legacy: We honor veterans by weaving their stories into our brand and campaigns.
3. Transparency & Trust: Just like our journalism, our coffee is rooted in credibility and connection.
�� Why VetlyRoast?
Because coffee is more than a drink—it’s a ritual, a conversation starter, and a way to carry forward the legacy of those who serve. With VetlyRoast, you’re not just buying coffee; you’re joining a mission.
